{"title":"Light Roast","description":"","products":[{"product_id":"first-light-roast","title":"First Light Roast","description":"\u003ch3 data-section-id=\"1hk5bpr\" data-start=\"18\" data-end=\"52\"\u003eBright. Smooth. Mission Ready.\u003c\/h3\u003e\n\u003cp data-start=\"54\" data-end=\"333\"\u003eFirst Light is the coffee for early risers, mission starters, and those who move before the rest of the world wakes up. Crafted as a vibrant light roast, this blend delivers exceptional brightness, layered complexity, and a clean energetic finish built to fuel the mission ahead.\u003c\/p\u003e\n\u003cp data-start=\"335\" data-end=\"819\"\u003eSourced from renowned growing regions in Ethiopia, Mexico, and Brazil, First Light combines diverse farming traditions and processing methods to create a balanced yet lively cup. Ethiopian heirloom varietals bring forward fresh fruit, floral tones, and citrus-driven brightness, while Mexican Bourbon and Typica beans add structure, sweetness, and refined acidity. Brazilian Catuaí, Catucaí, and Mundo Novo cultivars ground the blend with smooth body and subtle nutty-chocolate depth.\u003c\/p\u003e\n\u003cp data-start=\"821\" data-end=\"1020\"\u003eThe result is a crisp, light-bodied coffee bursting with citrus, honeyed sweetness, and fresh fruit character while maintaining a smooth, approachable finish that drinks clean from first sip to last.\u003c\/p\u003e\n\u003cp data-start=\"1022\" data-end=\"1389\"\u003eNaturally processed Ethiopian beans grown at elevations reaching 2,100 MASL deliver juicy complexity and floral aromatics, complemented by washed Mexican coffees for balance and clarity, while pulped natural Brazilian coffees contribute sweetness and body. Together, these origins create a layered, highly drinkable light roast with exceptional energy and refinement.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1krg0gn\" data-start=\"1391\" data-end=\"1408\"\u003eTasting Notes\u003c\/h3\u003e\n\u003cul data-start=\"1409\" data-end=\"1473\"\u003e\n\u003cli data-section-id=\"7wb536\" data-start=\"1409\" data-end=\"1419\"\u003eCitrus\u003c\/li\u003e\n\u003cli data-section-id=\"pte89q\" data-start=\"1420\" data-end=\"1435\"\u003eFresh Fruit\u003c\/li\u003e\n\u003cli data-section-id=\"1ucxamq\" data-start=\"1436\" data-end=\"1446\"\u003eFloral\u003c\/li\u003e\n\u003cli data-section-id=\"p2cqwt\" data-start=\"1447\" data-end=\"1456\"\u003eHoney\u003c\/li\u003e\n\u003cli data-section-id=\"uj2hi6\" data-start=\"1457\" data-end=\"1473\"\u003eClean Finish\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"kw5wmj\" data-start=\"1475\" data-end=\"1490\"\u003eRoast Level\u003c\/h3\u003e\n\u003cp data-start=\"1491\" data-end=\"1502\"\u003eLight Roast - Whole Bean\/Ground\u003c\/p\u003e\n\u003ch3 data-section-id=\"hjidoy\" data-start=\"1504\" data-end=\"1514\"\u003eOrigin\u003c\/h3\u003e\n\u003cp data-start=\"1515\" data-end=\"1541\"\u003eEthiopia • Mexico • Brazil\u003c\/p\u003e\n\u003ch3 data-section-id=\"1mt8juj\" data-start=\"1543\" data-end=\"1556\"\u003eBuilt For\u003c\/h3\u003e\n\u003cp data-start=\"1557\" data-end=\"1600\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eEarly mornings. Clear minds. Mission focus.\u003c\/p\u003e","brand":"Fire For Effect Coffee Company","offers":[{"title":"Whole Bean","offer_id":53321291891053,"sku":"COF-WHB-12O-HGL-BOX","price":20.0,"currency_code":"USD","in_stock":true},{"title":"Ground","offer_id":53321291923821,"sku":"COF-GND-12O-HGL-BOX","price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0999\/5973\/4637\/files\/ChatGPT_Image_May_24_2026_at_12_07_32_AM.png?v=1779595724"},{"product_id":"first-light-k-cup","title":"First Light K-Cups","description":"\u003ch3 data-section-id=\"1hk5bpr\" data-start=\"18\" data-end=\"52\"\u003eBright. Smooth. Mission Ready.\u003c\/h3\u003e\n\u003cp data-start=\"54\" data-end=\"333\"\u003eFirst Light is the coffee for early risers, mission starters, and those who move before the rest of the world wakes up. Crafted as a vibrant light roast, this blend delivers exceptional brightness, layered complexity, and a clean energetic finish built to fuel the mission ahead.\u003c\/p\u003e\n\u003cp data-start=\"335\" data-end=\"819\"\u003eSourced from renowned growing regions in Ethiopia, Mexico, and Brazil, First Light combines diverse farming traditions and processing methods to create a balanced yet lively cup. Ethiopian heirloom varietals bring forward fresh fruit, floral tones, and citrus-driven brightness, while Mexican Bourbon and Typica beans add structure, sweetness, and refined acidity. Brazilian Catuaí, Catucaí, and Mundo Novo cultivars ground the blend with smooth body and subtle nutty-chocolate depth.\u003c\/p\u003e\n\u003cp data-start=\"821\" data-end=\"1020\"\u003eThe result is a crisp, light-bodied coffee bursting with citrus, honeyed sweetness, and fresh fruit character while maintaining a smooth, approachable finish that drinks clean from first sip to last.\u003c\/p\u003e\n\u003cp data-start=\"1022\" data-end=\"1389\"\u003eNaturally processed Ethiopian beans grown at elevations reaching 2,100 MASL deliver juicy complexity and floral aromatics, complemented by washed Mexican coffees for balance and clarity, while pulped natural Brazilian coffees contribute sweetness and body. Together, these origins create a layered, highly drinkable light roast with exceptional energy and refinement.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1krg0gn\" data-start=\"1391\" data-end=\"1408\"\u003eTasting Notes\u003c\/h3\u003e\n\u003cul data-start=\"1409\" data-end=\"1473\"\u003e\n\u003cli data-section-id=\"7wb536\" data-start=\"1409\" data-end=\"1419\"\u003eCitrus\u003c\/li\u003e\n\u003cli data-section-id=\"pte89q\" data-start=\"1420\" data-end=\"1435\"\u003eFresh Fruit\u003c\/li\u003e\n\u003cli data-section-id=\"1ucxamq\" data-start=\"1436\" data-end=\"1446\"\u003eFloral\u003c\/li\u003e\n\u003cli data-section-id=\"p2cqwt\" data-start=\"1447\" data-end=\"1456\"\u003eHoney\u003c\/li\u003e\n\u003cli data-section-id=\"uj2hi6\" data-start=\"1457\" data-end=\"1473\"\u003eClean Finish\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"kw5wmj\" data-start=\"1475\" data-end=\"1490\"\u003eRoast Level\u003c\/h3\u003e\n\u003cp data-start=\"1491\" data-end=\"1502\"\u003eLight Roast - 12ct. K-Cups\u003c\/p\u003e\n\u003ch3 data-section-id=\"hjidoy\" data-start=\"1504\" data-end=\"1514\"\u003eOrigin\u003c\/h3\u003e\n\u003cp data-start=\"1515\" data-end=\"1541\"\u003eEthiopia • Mexico • Brazil\u003c\/p\u003e\n\u003ch3 data-section-id=\"1mt8juj\" data-start=\"1543\" data-end=\"1556\"\u003eBuilt For\u003c\/h3\u003e\n\u003cp data-start=\"1557\" data-end=\"1600\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eEarly mornings. Clear minds. Mission focus.\u003c\/p\u003e","brand":"Fire For Effect Coffee Company","offers":[{"title":"12ct K-Cups","offer_id":53325385204077,"sku":"COF-GND-11G-HGL-POD","price":15.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0999\/5973\/4637\/files\/ChatGPT_Image_May_23_2026_at_11_52_01_PM.png?v=1779594853"},{"product_id":"gift-cards","title":"Gift Cards","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eMost the time we buy gifts for someone and they end up regifting it! 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